Case Study
Criminal Defense — Long Island, NY
Barket Epstein
Kearon Aldea & LoTurco
From invisible to #1 in ChatGPT for DUI defense on Long Island. 9 cases signed, $76,500 in revenue — with zero ad spend.
AI Visibility
Before & After
AI Recommendations
How Barket Epstein shows up when someone asks AI for a DUI lawyer on Long Island — before YeslerAI, and after.
BeforeDec 2024
| Query | ChatGPT | Perplexity | Gemini |
|---|---|---|---|
| Best DUI lawyer Long Island | ✗ | ✗ | ✗ |
| DUI attorney near me Nassau | ✗ | 4 | ✗ |
| Drunk driving defense Suffolk | ✗ | ✗ | ✗ |
| Criminal defense Long Island | 5 | ✗ | ✗ |
Not listed
Low rank
Top rec.
AfterJun 2025
| Query | ChatGPT | Perplexity | Gemini |
|---|---|---|---|
| Best DUI lawyer Long Island | 1 | 1 | 2 |
| DUI attorney near me Nassau | 1 | 1 | 1 |
| Drunk driving defense Suffolk | 1 | 2 | 1 |
| Criminal defense Long Island | 1 | 1 | 3 |
Not listed
Low rank
Top rec.
The Journey
From Invisible to
AI-Recommended #1
Six months of strategic AIO work that turned a traditional law firm into the top AI-recommended DUI practice on Long Island.
January 2025
AI Visibility Audit
Comprehensive audit across ChatGPT, Perplexity, Gemini, and Copilot. Barket Epstein appeared in only 4% of relevant DUI queries — virtually invisible.
4% Visibility
February 2025
AiO Website Rebuild
Full AI-optimized website — structured data, semantic HTML, entity-rich content, JSON-LD schema targeting every practice area and service region.
Site Launched
March 2025
First AI Mentions
ChatGPT and Perplexity begin citing the firm for Nassau County DUI queries. First organic AI referral — a DUI case worth $8,500.
1 Case — $8.5K
April 2025
Climbing the Ranks
Recommendation rate jumps to 38%. Top 3 across most DUI queries. Two more cases signed — $17,000 in new revenue.
3 Cases — $25.5K
May 2025
#1 Position Locked
#1 recommended DUI firm in ChatGPT for Long Island. Three more cases as AI search volume surges into summer.
6 Cases — $51K
June 2025
Dominant Position Achieved
75% recommendation rate across all AI platforms. Nine total cases — $76,500 in revenue from a channel that didn't exist a year ago.
9 Cases — $76.5K
Revenue Growth
Monthly AI-Driven
Revenue & Cases
100% from AI search referrals. Zero paid advertising.
Cumulative AI Referral Revenue
Revenue
Cases
Our Approach
What YeslerAI
Delivered
A full-stack AI optimization engagement — from site architecture to ongoing content strategy.
AI Visibility Audit
Mapped presence across ChatGPT, Perplexity, Gemini, and Copilot. Identified gaps in entity recognition, citation patterns, and query coverage.
AiO Website Rebuild
Full redesign with AI-optimized architecture — semantic HTML, structured data, entity-rich copy, and JSON-LD schema across all practice areas.
Content Strategy
Content ecosystem for AI ingestion — practice area deep dives, FAQ schemas, location pages, and authoritative topical clusters.
Local Entity Optimization
Geo-targeted signals across Nassau County, Suffolk County, and Long Island — tying the firm to every relevant region in AI knowledge graphs.
Ongoing AI Monitoring
Weekly position tracking across all major AI platforms. Real-time alerts on competitor movement with rapid-response content adjustments.
Citation Building
Strategic placement across high-authority legal directories, review platforms, and knowledge sources AI models actively reference.